branding Blog

Your personal brand is what people say about you when you are not in the room. Do you know what your clients, colleagues and prospects are saying about you? If you have bionic ears maybe you do, but chances are you don't so how do you know what people are saying about...

As individuals, we all see things from a different point of view. We bring our personal experiences, good, bad or neutral, to rest upon our ideas of how we think things should be. When it comes to your personal brand, the same holds true. We believe that things should...

That might sound like an odd question...but I ask my clients to consider that very important question always! Are the words that come out of your mouth sweet, or are they acidic and bitter? Go ahead and think about that. A key component to building a winning and solid...

So most of my people and friends know that my brand word for 2018 was "elevate" and that was exactly what we did this year at the 3rd Annual Branding Over Brunch Event. The event kicked off at 8:30 am with attendees from a range of industries and professions, getting...

Every business, whether large or small wants to attract the ideal clients who will buy their products and services and then refer and buy again. In the advertising industry they are sometimes referred to as brand loyalists, which means exactly what the name...

Having a strong brand will benefit you as a business leader in many ways, especially if you are busy and think you have no time for it. Here are a few things we know to be true about branding: When your brand is clear, your ideal customers and clients find youWhen...

It's a new year: time to pack your schedule with more of what inspires you and less of what doesn't. Shed old ways of thinking that aren't serving you well, and plan to do more positive thinking around your brand and how to use it to achieve your goals this year....

You are already a brand – whether you like the idea of that or not – you are, and you can choose to ignore or embrace that idea. If you choose to ignore it, get ready for others to write your story. They may say things that aren’t true about you, and claim to know...